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The “A KISS” report writing method and form.


A        ABSTRACT – State the core, the essentials of the report to arouse the reader’s interest in what you have to say. This is the scope of the paper in a single paragraph telling the audience what to expect. Create interest, ANTICIPATION.


K        KEY POINTS – Present the facts briefly. List the most important points with concise explanations both for and against your position. FACTS and opinions differ, clearly label opinions and have references for fact.


I        INSIGHT – The ideas, issues, inspirations that make you feel the way you do on the subject. These items may have an emotional component, but they must be logical, supported by credible references. FINDINGS


S        SIGNIFICANCE – Why is your message, the thing you’re writing about, important to you?  Why is it important to your reader? Consider your reader’s point of view, and sell your idea. The reader’s point of view might be the most important part of a persuasive piece. Back-up your position with solid arguments. FEELINGS should strengthen or change.


It is useful, but not always required to have explanations or examples before the summation to expand or examine your premise or, to enhance and enrich (or lock) the reader’s understanding.


S        SUMMATION – State the killer question or deliver the knockout blow. This is get direct time.  Don’t pull punches. If you were in a contest to write the toughest most pertinent question, this would be the winner.



  • Meaningful
  • Applicable
  • Practical



This method can be expanded, into a book if needed, by choosing a secondary abstract building on the primary and using the same rules to grow the thought, and then by selecting a tertiary point and so forth. CAUTION avoid WORDY



Always show purpose, and write toward a destination. Lead the reader logically to your point. Test for clear RELEVANCE, make adjustments.



Stay FOCUSED, if you lose your aim, your reader will go astray also.



Remember your AUDIENCE, stay attached, appropriate.




Avoid weak words and phrases such as (instead try to):

  • Basically, Essentially (Add meaning with every word.)
  • I,I,I feel, believe, think (Remember, self centered is seldom effective.)
  • Passive verbs (Invoke action with directive or active words.)
  • Clichés (Use for deliberate effect, only, except when language limited.)
  • Jargon, Slang & Acronyms (Not limit audience understanding, define)
  • Repetition (Don’t be boring, it’s rarely useful)
  • Generalizations (Can’t be proven nor effectively supported, be specific)
  • Specialized terms not expected to be in the reader’s lexicon (Be clear. If they don’t understand the terms, your point will be lost.)   




The logical path of information acquired and processed. To use this matrix: proceed from left to right and up or down. No skipping or backtracking allowed.


Source                          Method       Nature                 Result        



Observation                             >Practice

                        >Indirect                         >Implementation

Vicarious Transfer                   >Principal





Experience * Always direct personal or member group

Observation * Another’s experience witnessed or related

Vicarious Transfer * Experiences of another related by a third party

Synthesis (Opinion)* Extrapolation of experience, observation, and/or vicarious transfers

Direct * Personal witness

Indirect * Related by another

Residual * Acquired from unattended or un-time constrained sources, documents

Practice * Behavior or action

Principal * Motivation or driver

Implementation * Useful result or completed transfer


This document started as a personal tool. It’s material is a polyglot mix of original thought and copied insights. I appreciate those copied and regret their forgotten names. Use and share it freely. I will appreciate any improvements.

May the joy of the Lord’s love, be your reality.   Mack Humphreys